Apple TV+

As a Creative Strategy Lead on Apple TV+ Originals, I develop culturally resonant social campaigns that drive earned conversation & engagement for unscripted & scripted series.

YouTube VR

With the goal of populating the VR ecosystem on YouTube, I developed and scaled educational programs to help creators and filmmakers delve into immersive content.

Google Daydream

I managed a global community of VR creators and represented the Daydream brand on the ground at major film festivals.

National Geographic

I helped lead the social media strategy for 10+ brand accounts across multiple platforms, focusing on audience development and creative production for our video team. This included testing and launching new products like Snapchat and Facebook Live—which took me to some pretty cool places, like the Maasai Mara, seen below.